Our Story
We provide rare & beautiful items sourced both locally & globally. In a world where the demand for ethical fashion is growing, it’s important to find brands that are committed to sustainable practices. We source the fabrics from local people and artists from different states of India. We work closely with these local artists and designers to create original designs that reflect both their culture and their creativity. This is just one example of how sustainable clothing can make a difference in our world today–and it all starts with you! We aim on giving back to the community while producing high-quality apparel at an affordable price point.
We have been praised by consumers and industry experts alike for its commitment to ethical sourcing practices; customers have even called it “the future of sustainable clothing.”
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The Company
With a strong sense of community and a moral responsibility,
our brand was born. Our passion for the environment and unique
design brought our vision, and products, to life.
Each product is infused with the elements of aroma, memory, place and beauty traditions from across the globe. These “artifacts” carry with them stories and maps of their discoveries. Always striving to inspire and to be inspired.
est. 1991

The leader
What that starts with, then, is a design which meets the needs not only of today and tomorrow, but the tomorrow after tomorrow, too, and of any number of tomorrows after that. It is a design which has designs to be, above all, pleasing to wear and satisfying to use, and, all the while, to go about its business in a way best described as unassuming.
Absolutely no hassle. No matter what you spill on it – coffee, oil, cranberry juice, nail polish, you can easily wipe it clean with just soap and water.
From Durotan with Love,
Logan cee
Stores list
New York
STORE 1
68 Atlantic Ave St, Brooklyn, NY 90002, USA
(+005) 5896 72 78 79
hellony@durotan.com.us
STORE 2
172 Richmond Hill Ave St, Stamford, NY 90002, USA
(+005) 5896 03 04 05
London
88 Landsome Way St, Stockwell, London 534, UK
(+089) 5896 26 26 27
hellold@durotan.com.uk
Berlin
(+0668) 5896 45 45 46
helloge@durotan.com.us